Strategy and the Business Landscape 3th edition

ISBN:0136015557

ISBN13:9780136015550

Publisher:Prentice Hall

Authors:Pankaj Ghemawat, Pankaj E. Ghemawat, Pankaj E Ghemawat

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Strategy and the Business Landscape Description

Strategy and the Business Landscape 3 Edition KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope. MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
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